Not all courses described in the Course and Program Catalogue are offered each year. For a list of course offerings in 2026-2027, please consult the class search website.
The following conventions are used for course numbering:
- 010-099 represent non-degree level courses
- 100-699 represent undergraduate degree level courses
- 700-999 represent graduate degree level courses
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COMM 473.3: Advanced Marketing Strategy
This course is designed to lead students through the advanced marketing strategy planning process for a specific marketing project, including developing and presenting a proposal through to completion of the project. Students will learn how to specify marketing challenges faced by organizations, propose appropriate methods to research the underlying issues, analyze the results of the research, and present conclusions and recommendations for how to address the challenges. Students will work in groups and with actual clients as they build their understanding of the fast-evolving marketing environment.
Weekly hours:
3 Lecture hours
Permission of the department required.
Restriction(s): Only open to students in the Edwards School of Business
Prerequisite(s): COMM 352.3, COMM 354.3, and COMM 357.3