Not all courses described in the Course and Program Catalogue are offered each year. For a list of course offerings in 2024-2025, please consult the class search website.
The following conventions are used for course numbering:
- 010-099 represent non-degree level courses
- 100-699 represent undergraduate degree level courses
- 700-999 represent graduate degree level courses
Course search
9 Results
MKT 400.6: Honours Seminar in Marketing
Directed readings and individual research in the area of marketing. The major course requirement involves the preparation of an honours research paper under the supervision of one or more faculty in the particular area of specialization. The resulting honours paper is normally presented at a department seminar.
Weekly hours:
3 Seminar/Discussion hours
Permission of the department required.
MKT 801.3: Designing Marketing Research
This course provides an introduction to marketing research at the graduate level. It explores the steps in the research process, from literature review and research question formulation, to data collection and analysis, to paper writing, presenting, and publishing. Methods common to marketing research studies, such as experiments, qualitative interviews, and others are examined. The course provides both theoretical and practical explanations for the choices made when designing marketing research.
Weekly hours:
3 Seminar/Discussion hours
Permission of the department is required.
MKT 802.3: Marketing Theory
This is a graduate level course that covers the broad topic of marketing theory. Students will engage in high-level, critical discussion of the theories and models that form the foundation of scholarly work in the field of marketing.
Weekly hours:
3 Seminar/Discussion hours
Permission of the department is required.
MKT 803.3: Consumer Behaviour
This course will offer students an advanced understanding of behavioural theories of judgment and decision making, with emphasis on consumer behaviour. Specifically, the course will provide at the graduate level a collaborative examination of the processes involved in attention, memory, perception, attitude formation, choice, and satisfaction in consumption-related environments. Substantive knowledge and research methods underlying each of these streams of study will be explored.
Weekly hours:
3 Seminar/Discussion hours
Permission of the department is required.
MKT 857.3: Marketing and Popular Culture
This course provides an exploration of marketing's role in culture. The course will focus on reading about cultural theory and then applying cultural theory to every day cultural practices through extensive writing and analysis.
Weekly hours:
3 Seminar/Discussion hours
Permission of the department is required.
Note: Students with credit for COMM 457.3 may not receive credit for this course.
MKT 898.3: Special Topics
Offered occasionally in special situations. Students interested in these courses should contact the department for more information.
MKT 899.6: Special Topics
Offered occasionally in special situations. Students interested in these courses should contact the department for more information.
MKT 990.0: Seminar in Marketing
A forum in which faculty members, visiting professors and M.Sc. students will present research papers. All students participate in MKT 990. Beginning in year two of their program, students are required to do a minimum of two presentations per academic year.
MKT 994.0: Research – Thesis
Students writing a Master's thesis must register for this course.