Subject: Commerce
Credit units: 3
College: Edwards School of Business
Department: Management and Marketing

This course introduces students to entrepreneurial thinking and the innovation process in both new venture and organizational settings. Students will learn how entrepreneurs identify problems, generate and evaluate opportunities, develop value propositions, and communicate their ideas. Emphasis is placed on entrepreneurial mindset development, creativity, problem-solving, and understanding the broader social, environmental, and cultural impacts of entrepreneurial activity, including Indigenous and global perspectives.

Prerequisite(s): COMM 111.3.

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