Credit units: 3
Offered: Either Term 1 or Term 2
Weekly hours: 3 Seminar/Discussion hours
College: Edwards School of Business
Department: Management and Marketing
Considers factors influencing consumer behaviour as a focal point of marketing decision making. Topics include market segmentation and positioning, and environmental and individual determinants of consumer behaviour and consumer decision processes. This material is analyzed for its usefulness in designing, evaluating and implementing marketing strategies.
Permission of the department required.
Prerequisite(s): COMM 204.3
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