Subject: Commerce
Credit units: 3
Offered: Term 1 only
Weekly hours: 2 Seminar/Discussion hours and 1 Practicum/Lab hours
College: Edwards School of Business
Department: Management and Marketing

Introduces students to the basic concepts which underlie the promotional activities of the firm. The concept of the promotional mix is introduced and the proper strategic roles for advertising, public relations and sales promotion are discussed in the context of the findings of communication theory.

Permission of the department required.
Prerequisite(s): COMM 352.3 and COMM 354.3.

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