Subject: Entrepreneurship
Credit units: 3
Offered: Either Term 1 or Term 2
Weekly hours: 3 Lecture hours
College: Edwards School of Business
Department: ESB (Dean's Office)

Description

Introduces students to the role of marketing in entrepreneurial endeavors and is intended for students pursuing a degree in colleges other than the Edwards School of Business. It will familiarize students with the marketing environment, the marketing mix, and other basic concepts of marketing. Students will be required to understand the marketing plan and how it is integrated with other components of the business plan. Students will also be confronted with various situations and asked to arrive at decisions about the marketing position.

Prerequisite(s): 30 credit units of university study.
Note: This course may not be used for credit towards a B.Comm. degree. Students can receive credit for only one of ENT 210.3 or COMM 204.3.

Upcoming class offerings

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Syllabi

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It is recommended that students also have online access to syllabi prior to the beginning of the class. After submission to the department head, or dean in non-departmentalized colleges, syllabi should be posted on Blackboard and/or publically accessible departmental or other websites. Instructors who post their syllabus on publically accessible websites may wish to redact certain information that is not related to the core instruction of the class (e.g. personal contact information, names and contact information for teaching assistants, material protected under copyright, etc.).

Once an instructor has made their syllabus publicly available on Blackboard, it will appear below. For more information about syllabi, visit the Academic Courses Policy.

For more information about syllabi, visit the Academic Courses Policy.

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