Subject: Master Business Administration
Credit units: 3
College: Graduate and Postdoc Studies
Department: ESB (Dean's Office)

Digital transformation is an ongoing process of strategic renewal that uses advances in digital technologies to build capabilities that refresh or replace an organization’s business model, collaborative approach, and culture. This MBA course delves into the social and technical dimensions of digital transformation, highlighting how emerging digital technologies are transforming both the strategic and operational aspects of organizations. It revolves around key technological trends, such as digital platforms, AI and data analytics, blockchain, and digital marketing technologies, with an emphasis on how these innovations enable and aid in the strategic renewal of organizations. The change enablers, such as organizational digital mindset and effective change processes, will also be discussed in the course. Through a blend of theoretical lectures and case-based learning, students will acquire a deep understanding of leading and managing digital 2 transformation. The course is crafted to prepare future business leaders with the essential skills and insights to enhance organizational resilience, competitiveness, and innovation in the digital era.

Prerequisite(s) or Corequisite(s): MBA 803.3

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