Credit units: 3
Offered: Either Term 1 or Term 2
Weekly hours: 3 Lecture hours
College: Edwards School of Business
Department: Management and Marketing
Introduction to the marketing concept in business. Business activities are analyzed from the point of view of recognition, stimulation and satisfaction of consumer demand.
Note: Students with credit for COMM 200.3 or MKT 251.3 or BAC 25 cannot take this course for credit. Students can receive credit for only one of ENT 210.3 or COMM 204.3.
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