Credit units: 3
Offered: Either Term 1 or Term 2
Weekly hours: 1.5 Lecture hours and 1.5 Seminar/Discussion hours
College: Edwards School of Business
Department: Management and Marketing
This course helps students develop the management skills and knowledge required to successfully move innovative ideas to the marketplace. Specifically, students gain entrepreneurial thinking competencies that are necessary for managing transformational ventures, product innovations, and new technologies. This course compares and contrasts lean start-up planning, traditional business planning, and technology commercialization planning for entrepreneurial ventures. Guest lectures, delivered by executives, subject-matter experts, and entrepreneurs, add depth and practicality to the theory covered in this course.
Departmental approval is required.
Prerequisite(s): COMM 101.3, COMM 201.3, and COMM 204.3.
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