Credit units: 3
Offered: Either Term 1 or Term 2
Weekly hours: 2.5 Seminar/Discussion hours and .5 Practicum/Lab hours
College: Edwards School of Business
Department: Management and Marketing
Concentrates on the development of marketing strategies. An operational framework is built for analysing the marketing environment and selecting among strategic alternatives, primarily through case analysis.
Permission of the department required.
Prerequisite(s): COMM 204.3
Upcoming class offerings
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